Are you feeling stuck on how to write a bio for Instagram? It’s going to happen to the best of us. After all, these 150 characters will make or break the growth of your audience!
It’s the first thing people note when they get to your profile. It is also where you are introducing your brand to potential customers, building personal connections, (and hopefully) driving a substantial amount of traffic to your company.
Oh, wow! This is a lot of pressure for a few lines of text! But don’t worry, we’re here to help you put together the perfect Instagram bio for your brand.
We’re looking at how to:
- Post a creative bio to Instagram for a perfect first impression.
- Describe what your company is doing.
- Offer consumers a reason to follow, share – and convert!
What’s the Instagram Bio thing?
Your Instagram Bio is a segment on your profile page that includes some information about yourself and/or your business. It can be found under your Instagram username.
You may include a brief overview, contact information, hashtags, emojis, and a website URL in your bio. You will need to remain below the cap of 150 characters for the best possible Instagram profile. Please, make those letters count!
You can always view Instagram profile pictures at full size at our tool!
Our Formula: How to Write a Bio Instagram in 6 Steps
Instagram bio is the first thing people see when they visit your website. It’s one of the things that help you get the attention of the viewer, so it’s got to stand out! You’ve only got seconds to leave a great impression and show a person who discovers that your profile is worth following.
But how can you persuade potential people to become followers within the first few seconds of seeing your bio? Find out the six steps of our Instagram bio tips for a refresh!
How to Build Instagram Bio: The Tailwind Version
Add keywords and descriptive terms to the name of your profile
Using your bio to express easily what followers can expect from your page and what’s in it for them. Using line breaks and emojis to make your bio look nice and easy to read!
Include a strong call-to-action (CTA) to send your followers to learn more about you!
Use the link in the bio-tool to view more than one link for final traffic conversion. Customize your bio landing page link to reflect your branding.
Using emojis in your Instagram bio will make your profile look visually new and enjoyable while making your brand stand out from the crowd. Emojis often takes up less room than words, allowing you to add extra details about your brand that a character count does not allow for text.
Here are some of the top tips for using emojis in your Instagram bio:
- Be imaginative, try a mix of terms interspersed with emojis.
- Using emojis to illustrate key points in your content, or as bullet points to break up the text and make it easier to read.
- Emojis should always be important to your brand and add value to your organic product.
It’s not a smart idea to use emojis on their own with no text. This can be confusing to your audience and a waste of valuable brand promotion space.
And note, once selected, the emojis are not set in stone. Play around with various emojis over time to see what suits the brand best.
How to make hashtags for a professional Instagram? Airbnb uses their advertised hashtag explicitly and efficiently in their Instagram bio also to promote user-generated content.
Adding your branded hashtag to your bio is another effective tactic for Instagram. This will not only help drive post engagement but will also help build a community around your brand. By offering your followers a way to share their content with you and your group through your branded hashtag, you can easily build a powerful interactive forum on Instagram. This will help to promote your company and allow your brand to reach a wider audience.
Call to Action
Your Instagram Bio is the ideal place to add a call to your action. Tell the group what you want them to do, and if you can, how to do it.
For example, ask your audience to follow you via Instagram or other social media platforms. If your company offers a service, please show your email to enable people to get in touch for a conversation or quote. Brick-and-mortar stores should have their address and opening hours so that customers can easily locate and visit them. If you want your audience to open a specific web page, ask them to do so, and then add the URL to the web page field (covered in more detail below).
Offer spacing and line breaks as and when necessary
Often it’s hard for people to scan your bio because it contains a big piece of information. Breaking your bio in a tightly spaced list or bullet format lets people digest information quickly.
You also have a list to provide call-to-action buttons along with your bio. URL of the website: how to connect to your Instagram bio
Instagram allows you to use only one clickable connection that appears at the bottom of your bio. Most Instagramers will show their website’s homepage URL, which makes sense if your goal is to drive traffic to your site.
However, as your company and Instagram priorities evolve over time, your website should be connected to the URL. Consider linking to your current product page, your newest marketing campaign landing page, your newest blog material, or your contact page. There are several possibilities here, so make the most of the connection in your Instagram bio by modifying it in line with your business objectives.
Instagram Stories Highlights
Instagram Stories Highlights is one of the exciting features that a vast number of brands use for various reasons, such as marketing their goods, informing users about the upcoming event, glimpsing behind-the-scenes events, surveys/questions, and much more.
Hubspot makes good use of this feature to inform their audience on their areas of interest and then guides them with a blog post as soon as they tap on the story.
Fonts for Instagram
Brands may also experiment with the use of Instagram custom fonts in their bio occasionally. They can use it in certain parts of their bio on important occasions, such as brand updates, sales/events, webinars, etc., to get the user’s immediate attention. There are a number of software available on the market to quickly apply these custom fonts.