Instagram profile picture guideline

Choosing a picture of your Instagram profile might seem like a small challenge. It’s a tiny picture, after all. And how much do you even notice? The fact is, your profile photo is the first thing people can find in your Instagram profile. It’s how people see you in their Instagram feed, and it sets the stage for your branding. That’s why we need an Instagram profile picture guideline. 

If you want to make a great first impression on Instagram, it’s important that you pick the right photo, not just take a picture of last year’s New Year’s Party. So, what photo would you choose to represent you on Instagram? Read on to learn how to get a perfect Instagram profile image, upload it to Instagram, and find answers to commonly asked questions about Instagram profile images.

Instagram’s impact on our lives

Instagram is extremely valuable to businesses and marketers, particularly when users are so excited to engage with on-platform brands. More than 80 percent of users follow at least one brand, and as of 2017, more than 120 million users had contacted the company via the CTA button on the business profile. Instagram users regularly discover new brands and products on the website, and they also make purchases.

You can always look at Instagram profile pictures at full size at our tool and see how people have taken pictures.

Of course, if you want to see these outcomes, then you need to do everything in your power to engage in the best practices of Instagram. A lot of brands are able to get the basics down: hit a few hashtags (ideally, about 8-11), post some awesome photos, and have some stories in the mix. However, the specifics are where many start to let things slip. And with the devil in the specifics, as they say, it can cost you a lot. This is a crucial part of the Instagram profile picture guideline.

Instagram has changed how we live
Instagram has changed how we live

One of these data is the image of their profile. This is one thing most people don’t think about, even though they should. In this post, we’re going to address why this is so important, and we’re also going to look at the perfect Instagram image size profile and the best practices you need to use.

Best Instagram Profile Pic Size

Ask yourself what the best Instagram profile picture size is? Your Instagram profile image shows an aspect ratio of 1:1 at 110 x 110 pixels. It’s a great little rectangle. However, in order to retain a high-quality profile image, it is recommended to upload it at a higher resolution, preferably 1000 x 1000 pixels or higher.

Choosing an image of the Instagram profile: Keep your face focused

Your face should be the first thing people see when they look at the image of your Instagram profile. It helps to convince them that they’ve reached the right account, and keeps your branding consistent whether you’re using your face on other social networks, even if you’re running Instagram promotions.

As people, we prefer to adjust our mouths. We’re looking for faces in the sky, coffee foam, and even burnt toast. People are not buying from brands. They’re buying from strangers, so let people know you! Keep it personal by making sure your Instagram profile picture is cropped to keep your face focused.

But what if your face isn’t the face of your business? If your branding is more commercial, suggest using a condensed logo for your profile picture. This will also help brand awareness and convince followers that they have found the right account. Keeping the background plain makes your face easier to discern and allows your Instagram profile image to stand out in crowded feeds.

Using a soft, natural source of light

If possible, use a soft, natural light source, such as an open window. Evite direct sunshine or bright overhead lights. Bright lights create a contrast that can highlight creases and wrinkles.

If you’re out there, stop facing the sun, which makes most people squint. Instead, look for a slightly shaded area near a light-colored wall that reflects the light.

Barack Obama’s Instagram profile picture uses vivid, outdoor lighting that draws attention to his face and doesn’t excessively accentuate creases. He’s squinting a little in the bright sun, but the picture still works well because it looks happy and relaxed. This takes an important role in the Instagram profile picture guideline.

Instagram image using a Ring Light
Instagram image using a Ring Light

Think of a prop

A prop can be a perfect way to show off your personality and stay on the brand. But bear in mind how tiny the picture of your profile will be shown. Keep the emphasis on your face, and let the props accentuate rather than fade.

For example, a yoga instructor balances the use of props, such as a yoga mat and a yoga pose, by holding her face upfront and center. Normally, we would recommend that you concentrate more on your face, but this picture fits well for your brand.

Edit the pictures properly!

There’s a fair chance you’re not going to get the perfect shot every time. Luckily, there are a lot of resources you can use to turn a good photo into a beautiful Instagram profile image!

Here are the favorites of us:

PicMonkey: This online photo editing and design software are very effective. Change lighting, incorporate fades, use filters, and more. You can also crop your Instagram photo to the right size!

Canva: Similar to PicMonkey, but with a greater focus on design models. You can also crop, rotate, change the lighting, install filters, etc.

VSCO: The ideal smartphone app for editing! You can use filters, adjust the contrast, alter the temperature of your pictures, and more – right from your phone.

Only note that the trick to using filters is the subtlety!

Best Practices for Instagram Profile Images

Ready to swap a screenshot of your Instagram profile? Next, let’s look at some of the best practices. Try to use the same images across all channels, so people can know you from platform to platform. Don’t use old pictures, this looks naïve and interferes with brand recognition! For example, if they see you at a meeting, they may not even know you. Using a high-resolution picture so that your photo doesn’t appear grainy on your desktop. 

Just because the photo looks small on a cell phone doesn’t mean it’s always a size like that. Aim to upload a higher resolution picture of at least 500X500 pixels. Keep the picture on-brand. Using colors, props, and lights that make sense to your brand. It wouldn’t make sense for Marie Kondo, an organizing expert known for her minimalism, to use a picture of a vivid, busy background.