A few of possibly the best brands have built up massive Instagram follow-ups-National Geographic including 77.2 million followers and Nike with 72 million followers had also done an excellent job with their own pages. And we’ve taken our time to list the top Instagram influencers of 2020.
That being said, this would be beyond the capability of most labels. Ordinary businesses may attract a much higher demographic when partnering with one or more influencers.
Tracking influencers on social networks can sound overwhelming to marketers. That’s why influencer networks were first set up-to ease the influencer quest process for brands.
It is not an easy procedure to decide who the top Instagram influencers are, and it will be difficult to categorically say who the top 25 Instagram influencers were. Influence is very much linked to the niche in which an individual works.
You definitely can’t go by followers alone-Instagram accounts with the most followers seem to belong to celebrities, and whatever impact they have is due to their status as celebrities, rather than their status as In.
Instagram’s customer base began to expand to 1 billion people in 2018. Instagram sponsored content is gradually growing, with a total of 6.1 million sponsored posts anticipated by 2020. And indeed the Instagram influencer industry has increased, hitting $2.3 billion by 2020.
Without a question, Instagram introduces advertisers to one of the most suitable platforms for influencer marketing. Multiple big brands operate Instagram influencer marketing campaigns—89 percent of marketers list Instagram as the most significant source of influencer marketing. So who should they deal with?
There could be hundreds of thousands, if not millions, of top Instagram influencers in almost every possible genre. Although taking into account the niche that is right for your brand’s campaign is crucial, it’s worth knowing the top Instagram influencers around the board. These Instagram stars take the concept of sensational to new heights, working with big labels to collaborate on innovative and effective influencer marketing campaigns.
We’ll start our list of top Instagram influencers of 2020 with Chiara.
Chiara Ferragni is an Italian-born but New York-born blogger, fashion designer, and model. She first worked as a model and spokeswoman for Guess. Chiara maintains a fashion site called The Blonde Salad, and her Instagram updates are an extreme version of that.
She has partnered with a variety of leading fashion designers, including Steve Madden, Christian Dior, Louis Vuitton, Max Mara, Chanel, Tommy Hilfiger, J Brand, and Seven for All Mankind.
Chiara was the very first blogger to pose on the front page of Vogue magazine and was featured on the cover of the Spanish edition of the magazine in April 2015.
Jamie Oliver, a world-renowned chef and restaurant owner, is famed for his appreciable and tasty food. His website represents a combination of food images, recipes, and photos of his family and his private life. His love of delicious food and encouraging others to cook is obvious, which should be one of the many factors why he has almost eight million followers.
Celebrity chef David Chang is known primarily for his world-famous restaurants and wonderful personality. Chang was a jury member of Top Chef and produced his own Netflix series called Ugly Delicious, both of which boosted his fame and potentially contributed to his big follow-up to Instagram. Almost all of his feed is packed with food videos that make you feel super hungry.
Artist and fashion designer Alexa Chung is renowned for her elegant but cute style and images. After her success in modeling, she partnered with several brands including Mulberry and Madewell to create her own line, creating a name for herself in the fashion industry. She posts creative and enjoyable images with her 3.4 million followers on Instagram today.
Beginning in 2011, an Instagram movement named “Follow Me” swept over the social media platform: all the pictures portrayed someone grasping the photographer’s wrist, pulling them to some amazing view. This started with Murad Osmann—a Russian photographer with four 4 million followers—who posted photos of his girlfriend and dragged him to popular destinations.
Huda Kattan has taken the beauty community by storm—-her Instagram started with makeup tips and ratings and developed into a cosmetics empire. She currently has 48,1 million followers on Instagram and a business estimated at $ 610 million. Her homepage is full of beauty videos and snapshots of her glamorous lifestyle.
Zoe Sugg completes the top Instagram influencers of 2020. She maintains a fashion, makeup, and lifestyle site and has almost 10 million followers on Instagram. She also has an extremely popular YouTube channel and has written the greatest books from the perspective of popular bloggers. Her diet is all food, her dog, selfies, and fashionable dresses.